When considering social platforms of interest, Twitter can be quite complex, considering its character limit, which is limiting, to say the least. However, for those that know how to make use of the platform correctly, they know how powerful it is for social interaction.
Twitter is a microblogging and social networking site where people communicate in short messages not more than 140-280 words called ‘tweets'. It has created an atmosphere where users can follow other users, comment on tweets as well as tweet and retweet people's content. Although the platform may seem challenging, its touches of awareness to help choose words correctly.
The platform has got over 229 million active daily users with over 500 million tweets daily. This number is a great fit. While you might want to think the limit in the number of characters allowed is limiting, you might be getting it all wrong as it is not so. Twitter is a great platform you can use for your marketing to get great results.
However, this is only true if you know how to make use of it rightly. And that is the reason this article was written – to provide you with information on some of the key statistics and facts that are related to marketing and will help you in optimizing your campaigns and content plans. Below are some top 30 statistics and facts about Twitter you need to know to take your marketing to the next level.
Key Twitter Statistics: Users, revenue, Usage & Followers
- 762 million tweets are sent per day, or roughly 8,817 every second.
- 30% of Twitter users say they visit the platform several times a day.
- Twitter has 229 million monetizable daily active users.
- Twitter generated $5 billion in revenue in 2021, a 35% increase from the previous year.
- Twitter's net worth in 2022 is $35 billion.
- 391 million accounts have no followers at all.
20+ Twitter Statistics, Facts & Trends In 2022
How Many Twitter Users are There in 2022?
Twitter is seen as a some-to-many microblogging and social networking site that has evolved with time, even though it's behind the likes of platforms like Facebook and Instagram. Twitter has a good number of loyal users who do not just log in but are truly active daily and even monthly.
It might stand behind the above mention platforms, but twitter has reputable numbers of top big names in the world leveraging its platform. However, When it comes to its audience, researched data has shown that Twitter has 396.5 million users globally.
[Sources: Data Reportal, Twitter Investor, Business of Apps]
What is the Demographic of Twitter in 2022?
Although Twitter can be quite complex for those, who don't know how to go about it because of word limitations. Unlike other platforms that allow teenagers access, the microblogging app only allows those above 13 years of age access to the platform. This makes means most of the users are early in their adolescence to late adulthood.
Gender Demo
Research has shown that males use Twitter more than females. Right from when it was launched, it has been that way. By percentage in terms of global usage, the female to male Twitter usage ratio is about one to two, with 34% of female users and 66% of male users.
Age Demo
It might seem complex here as most of the users that leverage Twitter start using the social platform from early adolescence. Statistically, 6.6% of users are of age range 13-17, 17.1% users are of age range 18-24, 38.5% users are of age range 25-34, 20.7% users are of age range 35-49, and 17.1% users are of age range 50 above. The most common age group using Twitter globally is for 25-34 years of age, and they sum up 38.5% of Twitter’s user base.
[Sources: MD Daily Record, Statista, Finance Online]
What Country Have the Highest Twitter Users in 2022?
There is no doubt that the number of users across countries is not evenly distributed. While you get a large percentage of people in a country using Twitter, the platform is even banned in other countries, thereby putting the number very low except for those using VPN.
In the United States, as of this year 2022, the microblogging service had an audience reach of 76.9 million users. Japan and India were ranked second and third with more than 58 and 23.6 million users respectively. Twitter is more leverage in the United State.
[Sources: NBH.Co, The Social Shepherd]
What is the Total Number of Monetizable Daily Active Users on Twitter in 2022?
Twitter is a place of good information, and that's one advantage of the platform over others sometimes, even if it might not meet up its number of users. Legit information is key in Twitter.
It is not a platform to misinform people as reputable names are leveraging here either politically or entertainment-wise, among others. There are 217 million monetizable daily active users on Twitter. And this number is only set to skyrocket in 2022 having 229 million monetize daily active users.
Twitter active users chart (2017 to 2022)
[Sources: Hootsuite, Omnicore Agency]
| Year | Active Users (mm) |
|---|---|
| 2017 | 110 |
| 2018 | 122 |
| 2019 | 139 |
| 2020 | 186 |
| 2021 | 206 |
What are the Regional Statistics of Twitter in Each Part of the World in 2022?
The figures below are statistics based on Twitter Advertising Reach in 2022, and it is streamlined by the numbers of Active Twitter Users in the region using Twitter. The number of Active Twitter Users are: Northern America: 89.6 million, Central America: 18.6 million, Caribbean: 2.8 million, Southern America: 41.5 million, Western Europe: 28.3 million, Northern Europe: 25.8 million, Southern Europe: 18.0 million, Eastern Europe: 8.3 million, Northern Africa: 7.7 million, Western Africa: 5.4 million, Middle Africa: 507 thousand, Eastern Africa: 3.7 million, Southern Africa: 3.4 million, Western Asia: 43.3 million, Central 370 thousand, Southern Asia: 29.9 million, Southeastern Asia: 54.8 million, Eastern Asia: 78.5 million, Oceania: 4.7 million.
[Sources: Data Reportal, Twitter Investor]
What is the Percentage of People That Use Twitter For the Latest News in 2022?
Twitter has been a very good place to leverage for news most times. The US being the largest in terms of users statistics, is seen to have, by percentage breakdown, users that consume information on Twitter just for some certain news of interest.
According to research, 48 percent of respondents stated that they used Twitter to get news on entertainment, 34% to keep in contact with friends and family, 14% to strengthen their professional network and 12% for other purposes. However, many keep themselves updated with a particular content of interest.
[Sources: Statista, The Social Shepherd ]
What is the Total Number of Tweet Sent Per Day in 2022?
As Twitter evolves, so does it usage, which to statistics has quite increase this year 2022. did you know that there are 867 million Tweets tweeted out every day, That’s an average of 10,033 tweets every second, Approximately 361 billion tweets yearly. That’s a lot of tweets.
And with such a massive number of tweets being tweeted out every day, it’s no surprise that Twitter has become one of the most popular social networking platforms, among others. Not only is it a flexible means to stay connected with friends and family, but it’s also a great way to stay up-to-date on current events and happenings.
[Source: Renolon, Blogging Wizard]
What is the Average Number of Tweet Sent Per User in 2022?
With respect to recent research, Twitter users tweet an average of 2.6 tweets per day, which sum up to a round figure of 962 tweets per year. Meaning that, if you follow 100 people on Twitter, you can expect to see 96,200 tweets in your feedback over the course of a year.
Although Twitter users are more active than each other. Not all have the same time frame and activity schedules; hence, they may vary in digit. However, on average, you can expect to see daily tweets of 2.6 tweets from each person you follow.
What are the Most Popular Emojis on Twitter in 2022?
At the moment, the “face with tears of happiness” is the most popular and has been used emoji over 2 billion times on Twitter, though there is at least a slight change in trend perceived. This is the sorted list by rank of most used emojis on Twitter so far in 2022, according to Emojipedia.
😂 Face with Tears of Joy
😭 Loudly Crying Face
✨ Sparkles
🤣 Rolling on the Floor Laughing
🥺 Pleading Face
❤️ Red Heart
🙏 Folded Hands
😍 Smiling Face with Heart-Eyes
🥰 Smiling Face with Hearts
😊 Smiling Face with Smiling Eyes
[Sources: Emojipedia, Voonze]
How Much Revenue does Twitter Generate from Advertising in 2022?
When planning your advertising, it is very good to be well equipt with the right statistics and the right knowledge to ensure your plan hit a success. Twitter advertising revenue totaled $1.412.937 in Q4 of 2021, making a 24% increase from Q3 2021. The social networking platform’s advertising revenue amounted to $1.06 billion in Q1 of 2022. According to Twitter marketing statistics, that’s a 0.4 billion deficit compared to last year’s Q4 number of 1.413 billion.
[Sources: Twitter Investor, Backlinko ]
What is the Percentage of Content Marketers that Use Twitter in 2021?
Research from Content Marketing Institute shows that 82% of Business to Business companies and organizations are using Twitter.
Many businesses turn to the platform to share their latest content, promote offerings, and connect with their audience of interest. If you’re a business owner, there’s a good chance your competitors are way ahead of you, leveraging several social and microblogging platforms to network, connect and pilot their businesses, of which Twitter is not an exception.
[Sources: Content Marketing Institute, The Social Shepherd]
How Many Twitter Accounts Have Been Created Since its Launch?
Twitter was launched in July 2006, though not expected to be a platform of such global size, but fortunately, it evolved and grew big with massive users ranging from seconds, minutes, hours, days, and even monthly users. And note that all these were researched and still researching as the rate and numbers of Twitter activities are to be recorded. In a recent survey embarked upon, it was recorded that 1.3 billion total accounts have been created globally since Twitter's launch in 2006.
[Sources: Business of Apps, Tech Jury]
How Many Tweets Are Sent Per Hour in 2022?
According to recent studies carried out, on average, people send 36 million tweets per hour. This is an amazing amount of information being shared every single day, and it’s only going to increase as people keep signing up on the platform daily. And as well join the Twitter community.
Most of these tweets are sent during peak hours, between 6 am and 10 pm, with the highest number of tweets being sent at 9 pm. However, there are still a substantial number of tweets being sent during off-peak hours, showing that people are using Twitter anytime, any day.
[Sources: Renolon, Neal schaffer]
How long do People Spend Viewing Ads on Twitter in 2022?
Twitter has 8.85% of the world’s overall social media user base. Ads are on every social media platform these days, be it pop-ups or the one you intend to watch. If you are planning to run video ads anywhere, you need to be able to hook your audience's attention.
According to Twitter, people are spending 26% more time viewing ads on Twitter than on any other social media platform. With Twitter ads performing so well, it’s no surprise many brands choose to market their offering there. It’s expected to reach more than 4.48 billion use on social media at least monthly.
[Sources: Business Twitter, The Social Shepherd ]
What Twitter Account is the Most Popular in 2022?
Twitter has become a very large platform many leverages to this day. And as a social networking and microblogging site, its popularity among users has skyrocketed in no time. Although it is seen as low in terms of users compared to Facebook, but the high-ranking people that use Twitter are truly something to take note of. Talking about user popularity, going by July 2022 statistics, the most popular Twitter account is @BarackObama.
The former US President holds in its cart, and Trump with over 132 million followers. @JustinBieber is the second most popular account on Twitter with over 114 million followers, and @KatyPerry comes third with over 108 million followers.
Top 10 Most followed Twitter accounts 2022
| Account | Followers (million) |
|---|---|
| @barackobama | 132 |
| @justinbieber | 114 |
| @katyperry | 108 |
| @rihanna | 106 |
| @cristiano | 99 |
| @taylorswift13 | 90 |
| @ladygaga | 84 |
| @ElonMusk | 82 |
| @narendramodi | 78 |
| @theellenshow | 77 |
[Sources: Statista, Brandwatch, Tweet Binder, businessofapps.com]
How Popular is Soccer Among other Twitter Topics in 2022?
Tweets regarding sport are well appreciated on Twitter, and topics talking about soccer have been well grounded. It is obvious worldwide how soccer has evolved greatly and is no different on Twitter.
70% of Twitter users said they regularly watch, follow, or are interested in soccer, and with the FIFA World Cup coming up in late 2022, the world will be in a “football-frenzy.” it is amazing how soccer has been loudly heard both in physical and in an online space.
[Sources: Twitter Marketing, Backlinko ]
What is the Most Popular Brand Account on Twitter in 2022?
Twitter is a platform many uses in their own different ways, There are several brands that have taken Twitter as a go-to place to create an online business engagement, and among those brands, some are known more than others as they grow their credibility over time.
YouTube is the most popular brand account on Twitter, having a @YouTube Twitter account having 73,900,000 followers. The @Twitter handle is actually in third place with 60,600,000 followers, and @CNNBRK (CNN Breaking News) takes second place with 61,800,000 followers, among several others.
[Source: Hootsuite, Website Rating]
How Many Times Has Twitter App Been Downloaded on Play Store in2022?
Twitter offers mobile apps for those who love to access the platform via the app. It is very impressive looking at the rate of people who use the Twitter app, be it from their phone or on their PC desk, etc. The number of Twitter app downloads from the Google play store is over one billion as of the writing of this article.
[Source: Hootsuite, Website Rating ]
How Popular is Twitter in the USA in 2022?
The popularity of Twitter in the US has always been at the top, starting from daily, weekly, and even monthly usage of the platform. Quite a good number of Twitter users come from the United States, with more than 47 million accounts. This is followed by Japan and the United Kingdom.
As a matter of fact, seven of the ten most-followed Twitter accounts hail from the US. These include the accounts of Katy Perry, Barack Obama, Taylor Swift, Lady Gaga, Ellen DeGeneres, YouTube, as the only top brand, and Justin Timberlake. over 20 percent of US internet users access Twitter on a monthly basis.
How Many People Visit Twitter Every Month Without Login in 2022?
Twitter as a platform allow both registered and not registered user login but with limitations. The registered user has the go-to all activities access, while not registered users can only log in but can't comment, likes, or do other things on the platform. The number of people who access Twitter every month without logging in is 500 million, more than there are active users.
This number included those who regularly visit Twitter in order to catch up with what’s happening but never log in, as well as visits that which occur when people click on Twitter links in Google search. Twitter statistics for business owners showed that this is the market they can expand to, causing the company to implement a new ad system that displays ads to everyone visiting the website.
[Sources: Tech Jury, Hootsuite ]
What are Twitter's Main Sources of Income in 2022?
Ads and data licensing are Twitter’s main sources of income. To advertise on Twitter, one may send out a tweet promoting their service or product, the account itself, or a pattern. Advertisements alone account for almost 85% of the sales. The business strategy is either pay per view or pay per post, as it is in most online ads.
Businesses should choose the right choice for them. Businesses will also pay a nominal fee to use Twitter’s data for trend analyses and other industry trends derived from messages, user behavior, and other events on the site.
[Source: MD Daily Record ]
What is the Net Worth of Twitter in 2022?
In 2022, the net worth of Twitter is $35 billion. In the fourth quarter of 2019, $1.01 billion in revenue was provided. It made $885 million in advertising revenue, up 17% year over year, with overall ad engagements up 29%. The income from mobile networking accounted for 88% of the overall advertisement revenue. Twitter’s net worth is expected to be about $35 billion.
Twitter revenue 2012 to 2022 ($bn)
[Source: MD Daily Record, Truelist]
| Year | Revenue ($billion) |
|---|---|
| 2012 | 0.3 |
| 2013 | 0.6 |
| 2014 | 1.4 |
| 2015 | 2.2 |
| 2016 | 2.5 |
| 2017 | 2.4 |
| 2018 | 3 |
| 2019 | 3.4 |
| 2020 | 3.7 |
| 2021 | 5 |
How Many Active Users Access Twitter Through Their Mobile Phones in 2022?
PC usage has been on a rise and fall, and not only for Twitter users. It is estimated that 80% of all social network visits, including Facebook, Instagram, and Snapchat, have been from mobile phones. Smartphones offer you the ability to access apps and websites from anywhere, which is not comparable in terms of standard, flexibility, and performance to any other device. The user interface must sure be relatable and friendly.
[Sources: Startup Bonsai, Finance Online ]
What is the Percentage of Mobile Video Views on Twitter in 2022?
When it comes to the consumption of online content which video content is not an exception, there is no competition as every device's functionalities are programmed to suit just fine. A mobile phone comes well in handy compared to a laptop or PC, but that doesn't justify its reliability.
In terms of Twitter video activities, both suits fine. Twitter statistics once again favor mobile devices, proving the advantage of mobile devices over desktop PC, as 93% of video views on Twitter are reported to be on a mobile device.
[Sources: Tech Jury, Insider Intelligence ]
How Many People Have Verified Twitter Accounts in 2022?
A verified Twitter Account simply shows that your public Twitter account is authentic. This is good as it prevents malicious impersonation of any form. There are processes involved as one will have to apply to get a badge. Mind you, everyone can apply to be verified, but not everyone would be picked.
You will need to be a popular figure, company, or organization to be considered. However, Bill Gates, Warren Buffett, and Larry Ellison have a combined wealth of more than $205 billion. What connects these three, apart from their multi-billionaire status, is that they all have verified Twitter accounts.
[Sources: Finance Online]
What is the Percentage of World Leaders That Have Twitter Accounts in 2022?
83% of world leaders have Twitter accounts. The majority of the world leaders are presently active on Twitter, research has shown the statistics of a few top ones. The former Former President Obama has a following of over 100 million, making him the most followed president on Twitter.
Donald Trump has over 50 million followers, and the Indian Prime Minister, Narendra Modi, and the UAE’s Sheikh Mohammed Bin Rashid Al Maktoum both with nearly 20 million Twitter followers, respectively. Twitter is a platform for great minds and top-notch people.
What is the percentage of , Outside the US in 2022?
According to Twitter’s official data, the large majority of Twitter accounts are from outside the US. With approximately 68 million active monthly users coming from the US, Twitter might not come loudly in comparison to Facebook, but it has its own list of social network popularity in and outside the US.
Lots of users actively leverage this platform from outside the US, of which it has gained massive grounds with good credibility as well coupled with its active users in the US.
[Source: Tech Jury, Statista ]
What are the Statistics of the Most Liked Tweets in 2022?
The Tweet confirming Chadwick’s death has 7.2 million likes and 2 million retweets.
Next is Elon Musk’s “Next I’m buying Coca-Cola to put the cocaine back in,” with 4.8 million likes and 704 thousand retweets. Thirdly is Barack Obama’s “No one is born hating another person because of the color of his skin or his background or his religion…” with 4.1 million likes and 1.4 million retweets.
[Source: Pathofex]
What is the Total Number of Revenue Expected to be Generated on Twitter by 2023?
In the Q4 of 2021, revenue reached $1.57 billion, with ads revenue of $1.41 billion, both up 22% year over year. The platform predicts more users creating accounts in the future, both in the US and outside.
With that said, investors should expect a low-to-mid 20% growth range in 2022. However, The annual revenue Twitter plans to attain by 2023 is estimated at $7.5 billion.
[Sources: Twitter Investor]
What is the Expected Reach of Twitter by 2023?
Twitter is a platform that evolves daily. Just as it grows, there are several expectations and predictions of what it plans to achieve moving ahead. The platform predicts more sign-ups in the future, both in and outside the US.
With that, investors should expect a low-to-mid 20% growth range in 2022. However, Twitter plans to reach $7.5 billion in annual revenue by 2023.
Conclusion
Twitter which is seen to be a social networking and microblogging site, is often termed complex because of its rulebook, but if you use it correctly, it is a great platform to leverage for your marketing. It has quite a good number of millions of followers of active users that can enhance good connections.
This is a place where the elite world of entertainment, Business, politics, and many others leverages. With the information provided above in the form of statistics, you can tell that neglecting Twitter will do you and your business or community no good.
