Music has obviously grown its pace in the entertainment world but do you know publicity is the worn hat behind every successful artist?
As an artist, if you don't have solid publicity, you will fade out in no time, and this depressing fact can't be achieved without the right music streaming channels, thus where Spotify comes in.
Founded in Sweden in 2006 by Daniel Ek and Martin Lorentzon and launched in October 2008, Spotify has been largely received by more than 433 million monthly active users, 188 million premium subscribers, and 256 million Freemium.
Spotify is a music streaming company that allows you to stream songs and podcast of genre varieties. It has under its umbrella over 82 million songs from several record labels and music companies.
Before the coming of Spotify, the upcoming and small scaled artists had no way or privilege of showcasing themselves for free and build publicity. Interestingly, this is something many music streaming services have failed to do.
Looking from the listeners’ side, it also has paved the way for music lovers to listen to their favorite songs of soothing interest, and streaming can be done from your mobile phone.
In this writing, we have put together 35 statistical facts and evidence on how Spotify has become so popular that they can even set a mark on who makes it in the music industry.
Key Spotify Statistics You Need to Know
Spotify boasts of over 433 million monthly active users.
40 unique artists are listened to every week by an average Spotify listener.
A total of $7 billion royalty was paid by Spotify to artists across the music industry as of 2021.
There are over 82 Million songs on the Spotify platform.
9,058 individuals are progressively working as employees on Spotify.
35 Spotify Statistics, Facts and Trends (2023)
How Many Songs are on Spotify?
Spotify has been largely received in terms of its music consumption. Since its launched in 2008 as a Freemium audio platform, its popularity has skyrocketed above others in the business. Because of its built-in techniques based on good environmental scanning, it has refreshed the way people listen to music.
In 2020 Spotify is recorded to have over 50 million songs, of which it increases quickly to over 70 million songs as of 2021. In accordance with Spotify company's data published, 2022 has so far seen a rise to over 82 million songs on its music catalog. Although more is still expected before the year ends, these songs are spread across about 11 million artists and creators.
The demographic to be stated below shows that music is universally received and enjoyed by many irrespective of age group or gender.
Gender
With the vast listening of music in all genres, looking at the gender ranking by percentage, females are said to use Spotify more. 56% of females are recorded as per the survey researched, and 44% of users are males.
Age
Music has no age barrier. By survey, the age usage demographic of Spotify sees 26% of users to be from age 18-24, 29% of users are 25-34 age range, 16% are 35-44, 11% are 45-54, and finally, 19% users are 55 and above. In summary, the highest percentage of the users on this music streaming platform is below 35 years.
Spotify, as a music streaming service, has been experiencing a huge user turn-up. Talking about its premium subscribers, it has continued to surge year on year. As more users log on and stream on the site, so do they find what interests them to see beyond the free plan. From the research carried out regarding its current statistics, subscribers are seen to rise up more post-pandemic.
As of the first quarter of 2022 (Q1 2022), Spotify had 182 million worldwide premium subscribers, and this value is said to shoot up swiftly in the second quarter of 2022 (Q2 2022) to 188 million premium subscribers worldwide, up from 165 million in the second quarter of 2021.
The third quarter report of Spotify music streaming services shows the company badging the place of the number one audio music network in the world. As with previous data, in the third quarter of 2021, recorded users scaled up year-on-year by 19% compared to Q3 2020.
Monthly active users make up the total number of Spotify Free and Paid users, while paid plan subscribers are Premium users, and listeners on the platform without spending any cash are the Freemium users. As of Q3 2021, the total number of free users is 209 million.
In Q1 2022, it rose to 224 million, and in the second quarter of 2022 (Q2 2022), the number of freemium users has increased to 256million.
With the large number of users and songs on Spotify, you might be wondering which song top the list of the most streamed songs on this music platform. Below are the 10 top most streamed songs on Spotify strictly by ranking.
The Number of Listeners is updated every 24 hours on Spotify and the value will display on the artist’s monthly profile. Mind you, the artist with the highest number of listeners is also seen as the most popular for the month. As of July 2022, surpassing The Weekend and Justin Bieber is, Ed Sheeran currently on top of the list.
Spotify has indeed attained massive global reach. Having doubled its sit over the years to be the number one audio streaming service in the world, it is currently available in more than 180 countries with respect to the research conducted in 2021. Year-on-year, the company keeps growing in the number of its audience, which has seen it surge more rapidly and flexibly to the amazement of its competitors.
Back in 2017, Spotify was available in 61 markets across the globe. Amidst 2018 and 2021, the platform became available in 117 additional countries. Spotify is majorly in Europe, as well as the Americas and Oceania, with a total availability in 184 markets.
How Many Global Monthly Active Users does Spotify have?
With Spotify becoming the most popular platform for audio streaming services, it has also broadened its shoulder in terms of users. The more it grows wider in its geophysical coverage, the more it sees an increase in users leveraging the platform. Looking back to the Second quarter of 2021, by research from Business of App, Spotify had seen a good number of 365 million active users.
The first quarter of 2022 saw users’ value added up to 422 million. According to Statista, in the second quarter of 2022, the music streaming service reported 433 million active users worldwide, and this marked an increase of over 60 million in just one year.
According to a research report in Gizchina and Google Play Store, the number of Spotify App downloads in the Android market has exceeded 1 billion as of 2022. This number is based on the statistics of the Google Play Store. Now that Google’s own audio app is no longer active, Spotify has become the most downloaded online audio app on the site.
As of 2020, the app had 500 million downloads on the Android platform. Within 2021 and 2022, the figure amasses hugely doubling the previous App downloaded figure of 2020. This doesn't seem surprising as the audio streaming services as also grown significantly.
Known to be famous among its competitors, Spotify has been consistently adding new artists and songs to its music catalog. According to the company’s data, they house a database of over 82 million songs, and 60,000 new songs are being uploaded daily. That’s almost 22 million tracks per year.
Research has shown that 1.2 million songs were released through major labels. Do it on your own (DIY) artists released 9.5 million tracks, i.e., eight times as others of liked interest. The 11 million songs left are for independent labels. These songs are still in the category of fresh music.
The most streamed pop artist on Spotify is Drake. Certainly, Spotify has built its credibility over time to be at the top of its game. Being the top and most used audio streaming platform, the value of artists has built up splendidly in mouth-pouring figures.
The list below is outlined by ranking the up-to-date all-time Spotify most-streamed pop artists.
Just as Spotify is a place to display several types of music genres, do you know there is some music on Spotify that has got no listening value right from the day they were uploaded to the platform? Well, some music has got a billion views while some have got zero views, all that housed here on this Audio Streaming Platform.
According to data just released by Spotify, 80 percent of the 20 million songs on the service have been streamed at least once. With the aforementioned in place brought about the reviews of song that has never been listened to nor played. As of the report, 4 million songs have never been played — nor listened to, not even once.
What is the Number of Podcast Titles Available on Spotify?
Spotify diversity does not just cut across music; it has been seen through the streaming of podcasts as well. Several podcasts are available on this platform, just like there are millions of songs. With regard to several research, there are more than 82 million tracks and more than 4 million podcast titles for free.
And an upgrade can be enjoyed by subscribing to Spotify Premium to have access to more enabling features for advanced podcast quality to go by with an ad-free and user-friendly offline listening interface.
Currently, Spotify is the number one most used among other audio streaming services globally. They have a whopping community value of millions of users.
The Joe Rogan Experience is the most popular podcast on Spotify globally. Irrespective of whatever it is you represent, there is sure a soothing podcast to keep you interested in your schedules.
While there are millions of podcasts that have been uploaded and still uploading daily on Spotify, these are the most popular ones that have been listened to worldwide and affirmed to be of the best content structure. The listed below are in accordance with ranking global ranking.
Spotify listeners are finding more interest these days in podcasts than in streaming songs. A user can dedicate more than one hour to listening to podcasts. As of the last quarter of June, there are over 2.4 million podcasts with over 66 million episodes between them. In terms of Listeners, which is our main focus here, there are 383.7 million podcast listeners globally as of June 2022.
It is predicted that there will be around 424 million podcast listeners worldwide by the end of 2022. Spotify is estimated to reach 32.5 million podcast listeners monthly. However, the number of podcast listeners is further predicted to reach 464.7 million by the end of 2023 and 504.9 million by 2024.
The deluxe version of Ed Sheeran’s album “Divide” has been the most streamed on Spotify. Tracks from the deluxe edition of Ed Sheeran’s (UK) 2017 album had been streamed 10.99 billion times on Spotify as of 2021. Spotify’s most streamed albums as of 2021.
Deluxe version of ‘Divide' by Ed Sheeran was announced to become the first album to surpass 10 billion streams in the history of Spotify audio streaming.
‘Beerbongs & Bentleys' by Post Malone, came second with 9.29 billion streams.
Dua Lipa ‘Complete Edition' by Dua Lipa came third with 8.63 billion streams.
‘Hollywood’s Bleeding' by Post Malone got 8.48 billion streams.
‘Wembley Edition' by Ed Sheeran got 8.30 billion streams.
What Country has the Most Spotify Podcast Listeners?
The United States has the most Spotify podcast listeners. One-third of the American Population listens to podcasts regularly. 41% of people in the USA tune in to a podcast every month, and 28% do it weekly. 160 million US citizens have listened to podcasts at least once.
Looking at this age-wise, aged 18-34 of American users listen to podcasts on a regular basis, and Spotify is the most used platform for their podcast consumption. By percentage, about 50% are frequently using it.
Forward back to 2006, only 20% of the American population have an awareness of podcasts. As of this year's 2022 recorded data, the number has reached 78%, this is a good turnover.
How Many Active Users are on Monthly Free Spotify Ad-Supported Plan?
On Spotify, either you stream free or as a subscribed user, which will enable you to enjoy more hidden features of the platform. If you're in the Audio Streaming Platform as a freemium user, there must be an Ad-supported interaction often displaying to advertise other activities and showcasing other features to be enjoyed.
With the range at which Spotify has gained a wider audience, the number of ad support has increased, and more users troop in to stream more. In the first quarter of 2022 (Q1 2022), Ad-supported was 252 million, in the second quarter of 2022 (Q2 2022) it add up to 256 million Ad-supported monthly active users worldwide, up from 210 million in 2021.
What is the Recorded Average Revenue Per User on Spotify?
Spotify has continued to grow in terms of subscribers even though the audio streaming giant has its own unpleasant baggage. The Average Revenue per Users (ARPU) was recorded to experience a decrease in 2020. The (ARPU) had dropped down from €4.89 in 2018 to €4.29 in 2020.
This value-added up in 2022, of which the second quarter (Q2 2022), has recorded a push up to around 16 cents which amounts to $4.60. Its income from advertising was up in value by 31 percent to $365 million in 2021, therefore reaching a total percentage revenue of 13%, which later rose to 23%, amounting to €2.86 billion.
Spotify has over 4 billion playlists available in its catalog as of a recent report. In Q2 2020, the platform added over 1 billion new playlists. The number of curated playlists uploaded on Spotify is yet to be stated.
With the research we conducted, most of the users in the Spotify community were reviewed to have said they have more than a thousand playlist and still creating more without any bridge or restricted command popping up.
For now, it's concluded no playlist limit unless the streaming leaders set any in the future, but there are certain numbers of playlists a freemium user can create, i.e, preference is given to use-case and as well subscribers of the platform.
52% of users are listening to songs on Spotify from their smartphones. According to a report published by the company, most of the listeners now access the Spotify interface using their mobile devices compared to their personal computers and tablet. Their music streaming service is available on several audio streaming platforms.
With the statistic on major sites, around 52% of Spotify users are accessing its services from smartphones, while 10% are from their tablets and 38% are from PC. In addition, to reviews in the Spotify community, the shuffle play on mobile phones and as well its streaming functionalities and flexibilities have drowned most users to go on and stream more.
Spotify’s largest market in 2021 was Europe, with 121 million users. As of 2020, the Swedish company has gained major ground in the US, Europe, and across the world. In 2020, Europe still emerged with a high mouth-gaping of annual users by region, it recorded 102 million users, followed by North America having 78 million users, Latin America with 66 million, and the Rest of the World with 54 million.
As of the last quarter of 2021 the value amassed with Europe still at the top, North America adding to 85 million users, Latin America 78 million, and the Rest of the World has 71 million region users. Note that, by individual country, the US has the Largest users.
Several big names in the music industry are on Spotify. Many have as well gained publicity through its music streaming services. Although some seem to complain at an initial stage which might even result to them taking their songs off the platform but one thing that is gradually becoming a trend is that they tend to return in no time.
This is a hint of how effective Spotify is currently to artist success. There are around 8 million artists on Spotify. At the end of 2021, they had 11 million creators, i.e., an additional 3 million artist growth reported just a year after their Stream On event. The value is for both artists and podcast creators.
How Much Does Song Artist Receive Per Stream on Spotify?
Spotify generally pays between $0.003 and $0.005 per stream on average, i.e., you need about 250 streams to make a dollar. Spotify pays less than a cent. As of May 2022, this works out at 70% for the artist and 30% for Spotify in terms of revenue.
In addition, payment per stream processes revenue – does depend on some factors, which are; Spotify’s streaming revenue total, the agreed global payout as a percentage of that revenue, the total number of streams on the streaming platform, and the total number of your streams from your music on the audio digital streaming services.
According to the report on Statista, in the second quarter of (Q2 2022), Spotify generated revenue of over €2.86 billion, up from €2.33 billion in the recorded revenue from Q2 2021. This was a positive result for the streaming giants, which in Q1 2020 reported its first quarterly revenue deduction since the start of 2018.
Spotify affirms that COVID-19 had reduced the platform performance in February 2020, with daily active users’ consumption rate decreasing in its various streaming markets. Still, with the High heat of the pandemic, the Q2 2020 report had a good turnover following the company report released in the press.
How Much Yearly Royalty does Spotify Pays Artist or Songs Curators?
Royalties are the revenue you make as an artist from someone streaming your music. Spotify said that 28% of the artists who self-distribute on the platform, meaning they are not attached to a record label, generated over $10,000. As of 2021, Spotify said it had paid $30 billion in royalties to the music industry, and the $7 billion paid out last year was more than double the amount paid out in past years.
Also, in contrast to the naysayer, Spotify does not pay artists royalties according to a per-play or per-stream rate; the royalty payments that artists receive might differ due to differences in how their music is streamed or the agreed terms they have with labels or distributors.
On top of the list with the most followed playlist on Spotify is ‘Today’s Top Hits', badging itself a whopping mouth-gaping figure compared to its nearest counterpart. Beneath is the up-to-date ranking.
According to research conducted, in July 2022. Ed Sheeran takes the top spot – newly becoming the first artist to reach 100M followers on Spotify. Next is the most-followed female artist Ariana Grande. In the ninth position, BTS is the most-followed band and non-English act on Spotify. Billie Eilish has also risen up to an impressive spot compared to last checked. The listed below is strictly by ranking.
How Many Artist does Average Spotify Users Listen to Every Week?
An average Spotify listener listens to 40 unique artists every week. Listeners hold the largest region of Spotify. They are like the heart that keeps the music streaming services breathing. Without Listeners no value for music making.
With 82 million songs that are on the platform, user demand and interest for more music with outstanding lyrics grow higher. More music calls for more listeners, and more listeners give an insight to a wider range, hence, more songs are given reviews and listened to.
The second quarter of 2021 (Q2 2021) outlined Spotify to be the largest music streaming service in the world, with a market share value of 31%. In comparison with its nearest rivals and others in the music streaming business, we would say the Streaming leader has indeed amassed tall among its competitors.
Holding in its reach are forces to be reckoned with. Although it has the larger market share, next to it is Apple Music in second place at 15%, and Amazon Music in third with 13% market share among others not mentioned.
Like other music streaming platforms, Spotify was once a start-up that is now standing tall as a market leader in the digital music streaming world competing alongside top established companies such as Apple Music and other big names in the streaming service. Looking at the revenue recorded post-pandemic, the music streaming service generated €9.67 billion as a yearly revenue in 2021, which is a 22% massive year-on-year increase up from 7.88 billion in the past year.
The majority of Spotify's revenues came from its premium subscribers rather than ad placements. Mind you, the growth of Spotify has been massively gained from its freemium users who along the line become premium users streaming on the platform.
The growth of Spotify has created more workspace for many citizens globally. The streaming company started with just a few numbers of workers. It employed 311 people in 2011, fast forward to 2020, it recorded a large increase of 5,584 workers. In 2021, Spotify employed an average of 6,617 people worldwide, which sees it up to its current employee figure.
In June 2022, there was an increase to 9,058 hired workers. All the aforementioned only registered one thing in your thought, and that is growth. In spite of all odds, the streaming giants have always evolved and delivered beyond users’ expectations.
Even though Spotify has seen a rapid rise in growth, it also has been experiencing its own share of huge losses. As per our research, we found out that as of 2019, Spotify had a massive loss of €186 euros. In the following year, which is 2020, is even one of the worst nightmares, net losses tripled the previous year to 581.
As of 2021, Spotify suffered a net loss of 39 million, but it at least eased a repaired phase the past years had layed down. Whilst the company has been running its activities at a loss since its inception, the 2021 figure is a decrease in Net loss. It's an improvement, even if not a positive take-home.
What is Spotify’s Most Streamed Weekly Song in the US?
US music lovers are a major contributor to the growth of music, and Spotify has not experienced otherwise. When talking about streamers on the platform, US streamers are popular to be recorded separately as by percentage they always surge largely. Music streamers’ statistics on Spotify are usually based on daily streams, weekly, monthly and yearly streams.
By our heading, In the week ending of May 2022, the most streamed song on Spotify in the U.S. was ‘First Class' by Jack Harlow, with 11.94 million streams. Coming second is ‘Moscow Mule' by Bad Bunny with 11.59 million streams, and ‘As It Was' by Harry Styles is in third place, having 11.42 million weekly streams.
What is the Most Weekly Streamed Track Globally on Spotify?
As of the week ending of February 2022, ‘Heat Waves' by Glass Animals was the most-streamed track on Spotify with 31.67 million streams worldwide, followed by ‘abcdefu' by GAYLE having 28 million, and ‘STAY (with Justin Bieber)' by The Kid LAROI with over 27 million streams.
Music is an interest, and Spotify has a digital streaming service, that has not failed to help foster its reach on audience choices. Before the launch of the streaming platform, the flexibility of music had been a hard knot to crack as one would go through some phase to download and listen to new releases, but not anymore.
Spotify has swiftly become the go-to platform for many. Having changed the psyche behind music streaming to be more interesting, it has largely been received with open hands both in listeners’ and artists’ heart. Researched above are well compiled and yet amazing statistics you wouldn't want to miss out on if the audio streaming platform is something that comes to mind.
