The Best Time to Post Reels on Instagram (2023)

Timing is everything. Hence, it is important to know what time is the best time to post reels on Instagram. Do you know why? With billions of users on Instagram, what sense will it make if your supposed audiences do not get to see the reels you post? It simply means it is a wasted effort of money and time.

Best Time to Post Reels on Instagram

As such it will be more productive if you have an idea of what range of time your audience would be available on the platform to target such times. These best times to post reels are what this article addresses.

It will be unheard of if you decide to post reels during times that are peak hours of work or commuting for your audience. This means by the time they would be free or chanced to go through the content on Instagram, your reels would have been eclipsed by the newly-posted one.

This is not dependent on the quality of the reels but on the timing. Many times you find some reels viewed by a high number of people even if the reels are of low quality. This translates that the reels were posted at the best time for the audiences.

Mastering the best time your audience would like to visit the IG app is fundamental to getting you the desired results and engagement on your IG handle. This will be demonstrated by the influx of customers in your business.

Therefore you should take cognizance of these best times. Though you could have a range of best times on a general note, studies have shown that these times vary from one day of the week to the other. By foregoing, the time ranges of each day that are listed herein have proven to be the peak hours when people visit Instagram irrespective of the differences in engagements.

Best Time to Post Instagram Reels for Each Day of the Week

Below are the time ranges which are best to post Instagram reels to achieve the desired interaction with the posts such as views and likes.

  • Monday – 11 am to 1 pm

Instagram Reels post on Monday

Irrespective of the locations, it is believed and known globally that Monday as the first working day of the week is a rush and busy day. Everyone is trying to get started with their weekly activities after 2 or 3 days of the weekend.

As such, reels that are posted in the early hours of Monday are most likely to generate few views and likes. By the time people would like to have a break, new content would have overshadowed them.

Hence, the best time to post reels on Instagram on Monday is 11 am – 1 pm. Though you could get some moderate engagement during other hours of the day, studies have shown that people take a break after hours of commuting and working to stretch their legs and catch something to eat. Therefore they would have time to check what is on the top trends on Instagram.

  • Tuesday – 11 am to 3 pm

Instagram Reels post on Tuesday

On Tuesday, everyone's weekly to-do list is of course having good shape. As a result, people begin to feel some sense of relaxation and fulfillment. Consequently, the time range to relax and take a break or lunch becomes wider. This also translates to a wider range of best times to drop your reels on Instagram. 11 am to 3 pm recorded the peak hours of engagements and reactions of people with Instagram content.

So leverage on these hours and see the difference from other hours. You will also notice that the rate of reactions begins to decline till 10 pm when there will be no more engagement at all. Tuesday happens to have the widest window of engagements on Instagram posts within working days.

  • Wednesday – 11 am to 1 pm

Instagram Reels post on Wednesday

Wednesday is the midweek of the 5 working days in the week. By this time of the week, the workload of individuals is believed to be getting lighter and weekly targets seem feasible. As a result, research shows that it is the next day with the widest best time range to post a reel on Instagram after Tuesday.

In comparison to other days, Wednesday recorded the second-best day to post Instagram reels with 11 am to 1 pm being the peak hours. Though there is generally a pretty good engagement on the day from 8 am to 9 pm, the best ones occur between 11 am to 1 pm.

  • Thursday – 11 am to 12 pm


Instagram Reels post on Thursday

Work on Thursday is never as serious and busy as it is Monday. In fact, it is already getting closer to the weekend. It is not wrong to say that the seriousness of work must have nose dived by Thursdays. Given this, you can start to put up your reels on Instagram starting from 7 am.

However, the best time to post reels is between the peak hour of 11 am to 12 pm. Engagements with content within this time frame are different even though there would be some within other hours of the day. They begin to decline from 12 pm.

  • Friday – 11 am to 1 pm

Instagram Reels post on Friday

This is the last working day of the week. On this day, most people tend to round up their tasks for the week. As an attempt to have a relaxing weekend, many would like to go through their IG accounts and see what is trending. Studies showed intermittent logging of users on Friday in the morning, possibly from 9 am to 11 am.

However, the best time to post a reel on Instagram if you want the peak of engagement is from 11 am to 1 pm. For the remaining hours of the day, the interaction will be averagely moderate. You should target this time.

  • Saturday – 10 am to 1 pm

Instagram Reels post on Saturday

Saturday is the first day of the weekend. This is a day most people take time to rest and attend to some unofficial callings. Therefore, most people go to the gym or take a walk after waking up in the morning. Even though many people are not going to work on Saturdays they have one or two pending things to attend to before the week begins again.

So you won't have much of their time to stroll through your Instagram reels as they like to hang out with family and friends. That notwithstanding, the best hours to post reel is between. 10 am to 1 pm when they are back from the gym and before setting out to catch up with friends and family outside. So, this time records the peak of reactions to Instagram reels on Saturday.

  • Sunday – 9 am to 3 pm

Instagram Reels post on Sunday

Sunday is the last day of the weekend, a day to get set for the busiest day (Monday). Ironically, it is not the best time to post reels on Instagram. Studies have shown that it is considered a resting day. Most people spend Sundays hanging out and attending religious functions as the case may be. Some begin tidying up for the week ahead.

In fact, it can be advised that one takes Sunday off the list of best times to post reels. However, you can target the time when people come online on Sunday. You will get some level of engagement no matter how little it is going to be. The best time ranges from 9 am to 3 pm. Target this time and you will get a considerable amount of reactions.

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What Other Factors Should You Consider?

Given the best times to post reels on Instagram above, there are other factors of peculiarities you may have to consider.

  • Location of Audience

Location of Audience on Instagram

This is a principal factor of consideration. If you know where the majority of your audience lives, you can always check the time zone and compare it with yours. For Example, the UK and the US time zones have a difference of about 5 hours.

This will help you to determine what time of yours these hours as mentioned above will fall. Knowing your followers' location is easy with a business Instagram account. These time zone differences will give you insight into the next factor to consider.

  • When will your Audience be awake?

time zones on Instagram

If you do not consider the time zone factor, you are likely to take 11 am in your country as 11 am in every part of the world. Which is not so. However, with time zone knowledge, you will know what time of the day or night the majority of your audience would be. The day hours might fall during your night.

Then the question is would you have to stay awake all night to take advantage of these times? What if you have 3 sets of audiences in 3 different parts of the world with different time zones? This would mean you will stay awake all through the day and night. Well, that is not the case.

You can schedule the posting of reels on Instagram. Though Instagram has a scheduling feature it does not apply to reel posting. What then is the solution? That leads to the last factor to be considered.

  • Do you need an Instagram management tool?

Instagram management tool

To schedule the posting of reels on Instagram, you have just two ways. It is either you stay awake and post it manually or you get an automation tool to do the posting at the assigned time.

The fun of using an automation tool is that it is safe you time and stress of setting an alarm or consciously counting hours to meet up with different time zones. Just set the time for different places and the tool automates it when it is time.

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It is worthy to take note that these best times listed here are the peak hours as they are drawn for studies and surveys. This does not mean that the case is ubiquitous or reels can not be posted during other hours.

It simply implies that these times have proven to generate more reactions and actions from users each day respectively. Take note of these best times and post your reel to generate more likes, comments, and views.

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